CLEAN EMAIL LIST TYPOS REGISTRATION
This can negatively influence your reputation as a sender with ISPs and it can also impact the deliverability status of your future emails.Ī great way to decrease a high bounce rate is by implementing a double opt-in during the registration process.Īlso, cleaning your email list after every campaign and removing bounces is going to be well recognized by ISPs. Higher bounce rate means that your list is most likely outdated and contains a lot of inactive addresses. The Risks of Not Cleaning Your Email List Higher Bounce Rate We recommend the latter.īefore we go on with a list of our recommendations let’s take a look at some of the risks that are associated with keeping a list that is not regularly updated. What Is Email List Cleaning?Įmail list cleaning consists of removing inaccurate and inactive contacts from your email database.Ī good rule of thumb is to remove people who have unsubscribed from your email list and anyone else who hasn’t been active for a certain period of time.ĭepending on the size of your email list, you can do the cleaning manually or automatically. The statistics show that 30% of your list is completely unusable within a year. This article was originally published on MarketingTechNews.People change roles quite often which means that most of your list can be outdated in six months. And let’s be honest: what’s the last time you’ve checked your database for these kind of erroneous addresses? But seeing that, according to Return Path research, 20 percent of all legitimate emailings never reach their destination, there are still a lot of emailing lists that are in desperate need of spring cleaning. Some of these tips might seem a bit obvious. If you just want an email address to send a confirmation mail for example, reassure your clients and say so on the sign up form.
Also, always be clear about what your recipients can expect. Prevention tip: Let subscribers confirm their subscription by using a double opt-in. They could be typos, but some people enter these kind of addresses because they’re afraid they might receive spam. There are many possible reasons why these email addresses end up in your database. Look for addresses with double signs or with non-existing top level domains. Always give people the option to make an order, for example, without having to subscribe to your emailings. That they end up in your database anyway is a sign of a too aggressive method of gathering opt ins. Prevention tip: People that fill in such false addresses, clearly don’t want to receive any emailings from you. So look for strange letter combinations that are made with the keys A to L. Tip: when entering random keys, people tend to use the middle row of their keyboard. False email addressesĪfraid that they might receive spam, some people might fill in a false email address like Find these addresses and remove them from your database. Not only is this illegal in many countries, bought up lists can cause a lot of email reputation issues because they result in a lot of spam complaints.
Prevention tip: Never buy lists with email addresses from third parties. Of course this isn’t always the case, but it can’t hurt to monitor the statistics of these addresses, or to ask their holders to reconfirm their opt-in. General email addressesīe careful with addresses like or In many cases these email addresses are publically available on the internet, and sometimes end up on email lists as a result of harvesting. From the error message you’ll be able to tell if it’s caused by an erroneous address or something else. Also check for bounces when you send emailings.
That’s why you have to let everyone that signs up for your email address fill in their email address twice. Be on the lookout for addresses as or and remove these from your send list. Search your database for email addresses for common typos.
CLEAN EMAIL LIST TYPOS HOW TO
That’s why you should always take precautions to prevent them from ending up in your database.ĭo you fear the damage might already be done? In that case it’s important to spring clean your send list as quickly as possible.įour types of email addresses to remove from your send list as quickly as possible (and how to prevent them from resurfacing on your address list): 1. After all, invalid email addresses cause a high bounce rate, and in some cases are used as spam traps. Erroneous email addresses in your emailing list can be disastrous for your email reputation.
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